BRAND IDENTITY & WELLNESS CAMPAIGN
Mental health conversations are often framed through clinical language and sterile visuals. Pursuing Peace PLLC wanted to create a brand that felt approachable, uplifting, and deeply human — one that could connect with people emotionally while building awareness around wellness and community support.
THE CHALLENGE
Create a visual identity and social campaign for a Charlotte-based mental health agency that could:
-Build trust and credibility
-Feel emotionally warm and community-driven
-Increase engagement and awareness through social platforms
-Support fundraising and long-term brand recognition
The brand needed to balance professionalism with empathy while standing out in a crowded wellness space.
MY ROLE
Led creative direction and execution across multiple touchpoints including:
-Brand Identity Design
-Art Direction
-Social Campaign Development
-Merchandising Design
-Campaign Asset Creation
Create a visual identity and social campaign for a Charlotte-based mental health agency that could:
-Build trust and credibility
-Feel emotionally warm and community-driven
-Increase engagement and awareness through social platforms
-Support fundraising and long-term brand recognition
The brand needed to balance professionalism with empathy while standing out in a crowded wellness space.
MY ROLE
Led creative direction and execution across multiple touchpoints including:
-Brand Identity Design
-Art Direction
-Social Campaign Development
-Merchandising Design
-Campaign Asset Creation
30 DAY WELLNESS SOCIAL MEDIA CAMPAIGN
THE IMPACT
In May 2021, the “Take A Walk In My Shoes” wellness campaign launched across Instagram, Facebook, and email marketing channels. The campaign generated strong community engagement and raised over $5,000 through organic promotion and donations.
In May 2021, the “Take A Walk In My Shoes” wellness campaign launched across Instagram, Facebook, and email marketing channels. The campaign generated strong community engagement and raised over $5,000 through organic promotion and donations.
More importantly, the work helped establish a recognizable and emotionally grounded brand presence for Pursuing Peace PLLC — one that aligned with the organization’s mission of helping individuals achieve balance, healing, and personal growth.