PRODUCT LAUNCH
Dell offers a lineup of everyday carrying cases and backpacks that can fit any need in your active life. From compacts to travel packs to briefcases, they’ve got you protected.
Deliverables
Featurette Video
Lifestyle Photography
Product Photography
3 Product Details Page for Dell.com
Dell offers a lineup of everyday carrying cases and backpacks that can fit any need in your active life. From compacts to travel packs to briefcases, they’ve got you protected.
Deliverables
Featurette Video
Lifestyle Photography
Product Photography
3 Product Details Page for Dell.com
CHALLENGE
The challenge was to create launch creative that elevated the product beyond a traditional laptop bag—showcasing it as a modern workspace companion while clearly communicating its innovative features and environmentally responsible design.
MY ROLE
As the lead art director for the launch campaign, I shaped visual direction and marketing assets that introduced the EcoLoop backpack collection across Dell's digital channels.
The challenge was to create launch creative that elevated the product beyond a traditional laptop bag—showcasing it as a modern workspace companion while clearly communicating its innovative features and environmentally responsible design.
MY ROLE
As the lead art director for the launch campaign, I shaped visual direction and marketing assets that introduced the EcoLoop backpack collection across Dell's digital channels.
CREDITS
Creative Director - Emily Grube
Art Director - Orlando Faison
Copywriter - Addie Fluth & Zach Stevens
Photography - Chris Profera & Megan Murray
Photo Producer - Isabel Beltran
Creative Director - Emily Grube
Art Director - Orlando Faison
Copywriter - Addie Fluth & Zach Stevens
Photography - Chris Profera & Megan Murray
Photo Producer - Isabel Beltran