PRODUCT LAUNCH & STORYTELLING
As hybrid work became the new standard, professionals needed collaboration tools that could perform seamlessly across noisy corporate offices, home workspaces, and virtual meetings. Dell Technologies introduced the Dell Pro AI Noise Cancelling Headsets to help users stay focused and communicate clearly in any environment.
THE CHALLENGE
Develop a visually compelling campaign that could communicate the benefits of AI-powered audio technology in a way that felt human, premium, and approachable.
The campaign needed to:
-Showcase AI-powered noise cancellation and communication features
Align with Dell’s broader premium brand ecosystem
Support digital marketing and product storytelling across multiple touchpoints.
MY ROLE
As Art Director, I contributed to the creative development and execution of launch across global Dell.com product pages.
-Concept Development
-Art Direction
-Product Storytelling
Develop a visually compelling campaign that could communicate the benefits of AI-powered audio technology in a way that felt human, premium, and approachable.
The campaign needed to:
-Showcase AI-powered noise cancellation and communication features
Align with Dell’s broader premium brand ecosystem
Support digital marketing and product storytelling across multiple touchpoints.
MY ROLE
As Art Director, I contributed to the creative development and execution of launch across global Dell.com product pages.
-Concept Development
-Art Direction
-Product Storytelling
CREDITS
Creative Director - Emily Grube
Associate Creative Director - Jacqueline Byrne
Art Director - Orlando Faison
Copywriter - Miles Gabeff
Account Manager - Zak Miller
Creative Director - Emily Grube
Associate Creative Director - Jacqueline Byrne
Art Director - Orlando Faison
Copywriter - Miles Gabeff
Account Manager - Zak Miller