ESG BRAND & CAMPAIGN DEVELOPMENT
As environmental, social and governance (ESG) initiatives became increasingly important to corporate storytelling, our team was tasked with creating a campaign that translated complex sustainability goals into an engaging visual narrative. The objective was to build awareness around the companies ESG commitments while creating a flexible creative system that could live across digital, print, and experiential touchpoints.
Rather than presenting ESG as a collection of statistics, the campaign focused on making the companies purpose feel tangible, human, and action-oriented.
Rather than presenting ESG as a collection of statistics, the campaign focused on making the companies purpose feel tangible, human, and action-oriented.
THE CHALLENGE
To distill a broad range of sustainability initiatives into a cohesive visual story that employees, customers and stakeholders could quickly grasp and emotionally connect to.
The creative needed to remain adaptable across multiple channels while aligning with existing brand standards to communicate measurable progress.
MY ROLE
Developed the creative direction and visual system for the campaign from concept through execution.
To distill a broad range of sustainability initiatives into a cohesive visual story that employees, customers and stakeholders could quickly grasp and emotionally connect to.
The creative needed to remain adaptable across multiple channels while aligning with existing brand standards to communicate measurable progress.
MY ROLE
Developed the creative direction and visual system for the campaign from concept through execution.
:15 SOCIAL CUT-DOWNS
ORGANIC SOCIAL
IG STORIES
LINKEDIN POSTS
CREDITS
Creative Director - Cam Todd
ACD - Jonathan Miller
Art Director - Orlando Faison
Copywriter - Daniel Miller
Executive Producer - Megan Murray
Senior Editor - Hannah Radcliff
Creative Director - Cam Todd
ACD - Jonathan Miller
Art Director - Orlando Faison
Copywriter - Daniel Miller
Executive Producer - Megan Murray
Senior Editor - Hannah Radcliff