PRODUCT LAUNCH
THE CHALLENGE
Develop the lifestyle imagery for the launch of the Alienware 34" 280Hz QD-OLED Gaming Monitor using company approved AI.
THE CHALLENGE
Develop the lifestyle imagery for the launch of the Alienware 34" 280Hz QD-OLED Gaming Monitor using company approved AI.
MY ROLE
AI Art Direction, Prompt development, Workflow Design, Visual Experimentation, Working cross-functionally with external agency partner, Wireframing, Product Storytelling, Reporting
AI TOOLS
Generative AI
Generative LLM
AI Art Direction, Prompt development, Workflow Design, Visual Experimentation, Working cross-functionally with external agency partner, Wireframing, Product Storytelling, Reporting
AI TOOLS
Generative AI
Generative LLM
INITIAL IMAGE GENERATIONS
The images below represent the initial image generations that were explored. We wanted to the desk ecosystem to feel clean, modern and simulate an environment that felt appropriate for work and play.
Our key stakeholder preferred the direction of the bottom left image to move forward with.
*Products are for placement purposes and don't represent the final product ID*
Our key stakeholder preferred the direction of the bottom left image to move forward with.
*Products are for placement purposes and don't represent the final product ID*
PREFERRED DIRECTION
IMAGE REFINEMENT
Using the preferred generations we altered the lighting of the image to feel like it was night time. The results were nice but the overall coloring of the background lighting didn't feel representative of the Alienware brand.
Using the preferred generations we altered the lighting of the image to feel like it was night time. The results were nice but the overall coloring of the background lighting didn't feel representative of the Alienware brand.
FURTHER REFINEMENT/PHOTO PRODUCTION PREP
I updated the subject within the scene and shifted the overall coloring of the night time scene to purple hues from the Alienware brand.
*Products are for placement purposes and don't represent the final product ID*
*Products are for placement purposes and don't represent the final product ID*
IMAGE BACKPLATES
FINAL LIFESTYLE IMAGERY
Approved final imagery with the correct products placed into the backplates (CGI). 007 First Light was the gaming partner for this launch so we are featuring gameplay on the main monitor with the hero Alienware screenfill placed on the laptop. We are purposely showing the same desktop setup throughout the page to signify all day gaming. The use of AI gave us the perfect excuse to create a consistent set of lifestyle images to demonstrate our product in both daylight conditions and throughout the night with rgb lighting to resonate with the gaming audience.
Products within the Final Ecosystem:
Alienware 34 280Hz QD-OLED Gaming Monitor - AW3426DW
Alienware Pro Wireless Keyboard, Mouse & Headset
Alienware Area-51 Laptop
Alienware Gaming Chair
Products within the Final Ecosystem:
Alienware 34 280Hz QD-OLED Gaming Monitor - AW3426DW
Alienware Pro Wireless Keyboard, Mouse & Headset
Alienware Area-51 Laptop
Alienware Gaming Chair
Penta Tandem™ DYNAMIC CONTENT
PRODUCT DETAIL PAGE ON DELL.COM
Team
CD - Emily Grube
AD - Orlando Faison, Mack Jolley
CW - Julia Streller
CD - Emily Grube
AD - Orlando Faison, Mack Jolley
CW - Julia Streller